Digital marketing Marketing Hub Lead nurturing

Case study · Orixa Media

Orixa Media: optimizing the HubSpot CRM and marketing processes

The migration from Pipedrive to HubSpot was done. Copernic then helped Orixa Media’s marketing team make HubSpot its everyday tool.

The project

The migration was done.
Now HubSpot had to become second nature.

Founded in 2007, Orixa Media specializes in online marketing, and Search Marketing in particular.

Context

Orixa Media had just migrated from Pipedrive to HubSpot with Copernic.

Challenge

Make sure Flore and her marketing team mastered the tool and, above all, that it served their goals: efficiency, conversion, steering.

What we did

Ongoing support: regular check-ins with marketing to optimize HubSpot, build nurturing and test new mechanics.

Result

A marketing team that masters HubSpot and uses it to qualify leads and track its data.

What we did

After the migration, the challenge was no longer technical. HubSpot had to save the marketing team time and help it convert better.

Efficiency and productivity. A marketing team self-sufficient on HubSpot, supported through regular check-ins.
Lead conversion. Nurturing scenarios to move more leads to qualified lead (QL) status.
Data-driven steering. Marketing data managed and analyzed in HubSpot.
Continuous improvement. New mechanics tested with the team as the engagement goes on.