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Segment by buying behaviour
AI can help analyse product page views, carts and purchase history to build finer segments, when this data is synced into HubSpot.
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E-commerce CRM: optimise your online store and grow your sales
We help you centralise and master all your e-commerce data, automate your tasks, raise your conversion rate and analyse your performance in real time.
HubSpot Elite Partner
800+ clients supported
10+ years of HubSpot expertise
Your challenges
Your customers buy once.
Bring them back.
In e-commerce, performance is won on four fronts: analysing buying behaviour and reducing cart abandonment, building loyalty with automated customer journeys and targeted offers, automating marketing and sales tasks to save time and gain productivity.
It also means centralising every customer interaction, whatever the channel (email, chat, calls, social media...).
01. Prospecting & loyalty
Optimise sales prospecting and loyalty
Prospecting for new customers and keeping existing ones becomes simpler and more effective. A good CRM centralises all information and interactions, helping you prioritise leads and focus on the most promising opportunities. You lower customer acquisition cost and maximise loyalty.
02. Customer support
Centralise customer support
With a CRM like HubSpot, centralise every customer interaction and offer smooth, responsive customer service. All information (email, social media, live chat...) is available in real time, so your teams can answer requests quickly. Better interaction management improves customer satisfaction and strengthens loyalty.
03. Automation
Automate your sales operations
Automate repetitive tasks, such as sending marketing emails or managing contact follow-ups. Sync your communications, automate your retargeting campaigns and focus your teams on high-value work.
E-commerce CRM
What is an e-commerce CRM?
A E-commerce CRM centralises an online store's data: orders, customers, products, payments, invoices, purchase history and customer preferences.
Connected to the sales platform (Shopify, WooCommerce, PrestaShop or Magento), it follows each customer from first click to final purchase, follows up abandoned carts, segments customers by buying behaviour and personalises offers.
The CRM does not replace the store or the payment, inventory or logistics tools. On the contrary, it must move the useful information between these systems to give marketing, sales and customer service teams a single view of each customer.
Orders & carts
Customers & loyalty
Store & integrations
Customer service
An abandoned cart. A customer to win back.
Our experts are here to help you get the best out of HubSpot.
Industry expertise
Your store sells.
Your CRM knows it.
We help e-commerce companies identify their needs, customise their HubSpot CRM, roll out automated processes, train their teams and provide ongoing support.
The goal: improve operational efficiency, optimise customer management and deliver a great experience to every stakeholder.
Abandoned carts Loyalty Shopify, WooCommerce, PrestaShop
Our services
Every lever counts.
So does your average order value.
We work on the building blocks that drive a store's performance: buying behaviour, marketing automation, loyalty, sales processes, data and integrations.
Tracking buying behaviour
Centralise all information on your customers' behaviour: product page views, abandoned carts, purchase history. Use this data to personalise your marketing and raise your conversion rate.
Product pages
Abandoned carts
Purchase history
Marketing automation
Automate your marketing campaigns, such as abandoned cart reminder emails or personalised promotions, to engage customers at the right time and drive sales. Save time and grow revenue with effective marketing workflows.
Follow-ups
Promotions
Workflows
Customer loyalty
Personalise the customer experience with offers and recommendations based on purchase preferences and online behaviour. Create loyalty programmes to strengthen engagement and encourage repeat purchases.
Recommendations
Loyalty programmes
Repeat purchase
Managing sales processes
Track every step of the customer journey, from first click to final purchase. Optimise your sales pipelines to identify high-potential opportunities and improve conversion rates, while managing stock and orders efficiently.
Pipeline
Opportunities
Orders
Data and reporting
Analyse your campaign performance in real time, track key metrics such as cart abandonment rate, average order value or revenue. Use this information to adjust your strategies and maximise sales.
Cart abandonment
Average order value
Revenue
Integration with e-commerce tools
Connect HubSpot to your online sales platforms such as Shopify, WooCommerce or PrestaShop, and to your inventory, logistics and payment tools. Centralise your operations to make your online store more efficient and offer a smooth customer experience.
Shopify
WooCommerce
PrestaShop
Your store has its data.
Your CRM puts it to work.
Case study
How Apoticaria grew its revenue by 10% in 8 months
Apoticaria sells natural, healthy and ethical products online. To reduce cart abandonment and build customer loyalty, it became essential to set up a CRM connected to the online store.
Apoticaria
A CRM connected to the store to win back and retain customers
Copernic helps Apoticaria improve its sales funnel, generate and manage leads and build a user community by setting up a knowledge base.
E-commerce Marketing automation Lead scoring
Fewer abandoned carts, more orders.
Context
Apoticaria sells natural, healthy and ethical products online. To reduce cart abandonment and build customer loyalty, a CRM connected to the online store became essential.
Challenge
Follow up with customers better, let teams focus on the tasks that really create value and build better-performing marketing campaigns.
What we did
Copernic built an automation system to follow up with customers better (lead scoring, knowledge base, reminder and upsell emails), automation workflows and database segmentation.
Result
In 8 months: −46% cart abandonment, +10% revenue and +17% orders.
What clients say
Trained teams.
Calm launches.
Tailored support for the group
“Tailored, professional support. Well done to Christelle Body and her team, who did an excellent job for our Group.”
Confident before the HubSpot launch
“Mark was great and always very available. He gave precise answers to my requests, and as a result I feel confident before launching HubSpot for our whole team.”
Teams that understand HubSpot's value
“Their staff is extremely knowledgeable in everything HubSpot-related. Their training helped our teams understand the value of HubSpot and how they can use it to meet their goals.”
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Reviews translated from French
Artificial intelligence
AI spots forgotten carts.
Your teams choose the follow-up.
E-commerce teams handle a large volume of orders, carts, emails, requests and customer data every day. AI can help put this information to work faster and focus teams on the customers who really need their attention.
02
Sum up a customer's history
Orders, emails and customer service requests can be summarised to quickly recover the context of a customer before a reply or a follow-up.
03
Spot customers to re-engage
Analysing purchases and interactions can help surface customers showing a long gap since their last purchase, or re-engagement signals.
04
Prepare follow-ups and replies
Reminder emails, recommendations or answers to common requests can be prepared faster with AI, then approved by your teams.
HubSpot
Store, marketing, service.
One platform.
We connect HubSpot to your whole ecosystem (ERP, finance, e-commerce, telephony, marketing, customer service) to ensure reliable data and a unified view of your business.
01. Marketing automation
Improve how you run your e-commerce store
Optimise your e-commerce processes by simplifying daily tasks and automating repetitive actions. Your teams can focus on high-value work and improve the customer experience.
Buying journey: track customers in real time.
Remarketing: automate campaigns to raise conversion.
Segmentation: group customers by buying behaviour.
Collaboration: strengthen the link between sales and marketing.
HubSpot AI
Breeze can help produce and adapt the content of your reminder and remarketing campaigns.
02. Online sales
Grow your online sales and revenue
To grow your online store, we offer an e-commerce strategy that combines new customer acquisition, marketing automation, abandoned cart tracking and fine analysis of buying behaviour. This approach helps online retailers attract qualified prospects, turn them into loyal customers and raise their average order value.
Acquisition: attract qualified prospects.
Abandoned carts: track and follow up.
Average order value: convert into loyal customers and raise it.
HubSpot AI
Breeze can help sum up the context of a customer or an order before a follow-up.
03. Customer data
Centralise and master your e-commerce data
HubSpot CRM centralises your data: orders, customers, products, payments, invoices and more. You get a global view of purchase history, customer preferences and stock.
Centralise orders, customers, products, payments and invoices.
View purchase history, preferences and stock.
Personalise the customer experience from this information.
HubSpot AI
Data and AI capabilities make it possible to use more of the purchase history available in the CRM.
04. Data & integrations
Connect your tools
HubSpot offers 1,400+ compatible integrations with e-commerce platforms such as PrestaShop, WooCommerce, Magento and Shopify. With these integrations, you sync your sales channels, optimise the user experience and reduce cart abandonment.
Platforms: Shopify, WooCommerce, PrestaShop, Magento.
Tools: payment, stock, customer reviews, product catalogue.
Support: selecting and setting up integrations.
HubSpot AI
Data synced from your store gives HubSpot's AI the context it needs.
Copernic in numbers
800+ clients.
A proven method.
For 10+ years, Copernic has helped companies with the structuring, integration and transformation of their HubSpot CRM.
800+clients supported
1,200HubSpot hubs implemented
130HubSpot certifications
4HubSpot accreditations
Key takeaways
Your data is scattered.
Your customer is one.
In e-commerce, performance depends as much on the ability to attract visitors as on converting them, keeping them and bringing them back. At Copernic, a high-performing e-commerce CRM brings store, marketing, sales and customer service data together to follow each customer over time.
- Centralise orders, customers, products and payments.
- Track buying behaviour and abandoned carts.
- Automate reminders, remarketing and loyalty journeys.
- Segment by buying behaviour and personalise offers.
- Connect HubSpot to Shopify, WooCommerce, PrestaShop or Magento.
- Steer cart abandonment rate, average order value and revenue.
FAQ: CRM for e-commerce
How can e-commerce platforms connect to your HubSpot CRM?
HubSpot offers native integrations with Shopify, WooCommerce and Prestashop. These connections automatically sync customer data, orders, abandoned carts and much more. Centralising this data in your CRM lets you track your customers' buying behaviour, automate marketing campaigns, reduce the share of abandoned carts and optimise your sales.
To ensure a smooth, effective connection, our expert team selects the best options, configures the integrations, automates processes, trains your teams and provides ongoing follow-up.
Which key e-commerce features can Copernic set up with HubSpot?
We set up key features such as abandoned cart management, advanced customer segmentation, marketing campaign automation, lead scoring and real-time tracking of sales and buying behaviour. These tools help you raise conversions and improve the customer experience.
How can Copernic help me get the most return on HubSpot?
We do not stop at setting up HubSpot: we help you use its full potential. We train you on the tools, analyse your campaign performance and keep optimising your processes. With our e-commerce and HubSpot expertise, we make sure your CRM helps you grow sales, reduce cart abandonment and build customer loyalty.
How quickly can Copernic implement HubSpot for my online store?
Implementation time depends on the complexity of your platform and the integrations needed. In general, our process is fast and efficient, with an in-depth discovery phase followed by a smooth technical implementation. Most of our e-commerce clients have their HubSpot CRM up and running within a few weeks, and we stay available for post-implementation follow-up.
How can Copernic improve customer service and complaint tracking?
We configure HubSpot to centralise every customer interaction (email, chat, social media) and automate follow-up notifications. Your team can answer complaints faster, solve problems effectively and track every request. Detailed reports on customer satisfaction and after-sales performance are also provided, so you can adjust your actions to build loyalty and improve the overall experience.
How can Copernic help align your teams by integrating your tools into HubSpot?
Integrating your tools into HubSpot with Copernic can help align your teams by creating smooth communication between your applications. Copernic makes it easier to connect your systems, for better coordination, a unified view of data and better-informed decisions, so your marketing, sales and customer service teams work together better.
A first purchase. A loyal customer.
Build HubSpot around your store, your customers, your orders and your buying journeys to turn more visitors into loyal customers.