Case study · Sprinter
Sprinter: Odoo ERP and e-commerce connected to HubSpot to put its data to work
Fast growth, and a stack that could no longer keep up. Copernic connected the e-commerce site, the Odoo ERP and HubSpot so Sprinter could make full use of its data.
- Goal 01. Improve data management to boost productivity.
- Goal 02. Grow repeat sales through self-service purchasing.
- Goal 03. Personalize the customer experience: better-used data, targeted communications, more responsive service.
The project
Strong growth.
Scattered data.
Sprinter supplies large-format digital printers, simply and efficiently. Service quality and tight prices helped it quickly make its mark on its market. To structure itself, the company wanted to break down silos and unlock the full potential of its data.
Context
The tech stack could no longer keep pace with the expansion: silos, manual tasks, little visibility on performance.
Challenge
Move customers to self-service repeat purchasing and free up sales reps for prospecting.
What we did
E-commerce site with customer portal, HubSpot Sales and Marketing Pro CRM, Odoo connection, dashboards, training.
Result
Centralized data, repeat orders placed with no sales intervention and performance tracked in real time.
The challenges
Three roadblocks.
All tied to data.
A stack outgrown by growth
The infrastructure could no longer keep up with the expansion and risked holding back Sprinter’s development.
Buying habits to change
Sprinter wanted its customers to order on their own through the site, with a more personal experience and more responsive service.
Manual tasks, little visibility
Many marketing and sales tasks were manual. Without a clear view of the data, prioritizing actions remained difficult.
More self-service orders.
More time to prospect.
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What we did
A site, a CRM, dashboards.
A single source of truth.
An e-commerce site with customer portal
Built on Content Hub Enterprise: customers track their orders, view their history and place repeat orders on their own.
HubSpot CRM, Sales and Marketing Pro
Data sets and sales processes defined, database segmented by lifecycle stage, prospecting and customer follow-up automated.
Real-time dashboards
Revenue, conversion rates and repeat sales brought together in reports that cross sales, marketing and logistics.
Odoo and HubSpot
Sales, invoicing, inventory.
All in one place.
HubSpot is connected to Sprinter’s Odoo ERP: sales and logistics information flows between the two tools. That is our HubSpot Odoo integration.
- Sales, invoicing and inventory available in HubSpot for every team
- Consistent data across the e-commerce site, Odoo and HubSpot
- Fewer management errors, better customer follow-up
- Automated reports to decide faster
Adoption
New tools.
Teams ready to use them.
Sprinter’s teams were trained on HubSpot, the e-commerce site and the dashboards. Copernic then provided ongoing follow-up to fine-tune processes.
- Tailored training, focused on how each team works.
- Post-implementation follow-up, to adjust processes over time.
- A smooth transition to the new ecosystem.
In their words
Business challenges understood.
Sprinter says so.
Professional and responsive
“Many thanks to Copernic, whose main face was Mathilde. Very professional, responsive and understanding of the real business challenges.”
Reviews translated from French
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