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HubSpot AI: transform your CRM management with artificial intelligence

Breeze, HubSpot's AI, works for your marketing, sales and customer service teams. We connect it to reliable data and measured use cases.

Talk to an expert See what the hub does
HubSpot Elite Partner
800+ clients supported
10+ years of HubSpot expertise
The benefits of HubSpot AI for your CRM and marketing strategies
Breeze AI

AI is only worth something when it's connected.
To your data and your processes.

Breeze AI is HubSpot's artificial intelligence engine. It suggests the next action on a lead, prioritizes your deals and anticipates sales trends.

It learns continuously from your data: email campaigns, content, pipeline. If that data is incomplete, so are its recommendations.

Breeze Studio and Breeze Marketplace
Features

What is HubSpot AI?

HubSpot AI brings together the artificial intelligence features built into the HubSpot platform under the name Breeze: Breeze Assistant, the AI agents in Agent Hub and Breeze Intelligence for data enrichment. Drawing on your CRM data, it enables:

Automated personalization and segmentation

AI segments your database by your contacts' behavior, preferences and history. Your messages go out at the right time, on the right channel, to the right audience.

Automation of repetitive tasks

Emails, tasks, lead assignment: AI handles them. Your teams focus on what matters, negotiation and customer relationships.

Predictive analytics for better decisions

AI spots the hidden trends in your data. You forecast your sales and decide on facts, not gut feeling.

Raise your productivity with Breeze Assistant

Optimize your work

Breeze Assistant draws on your CRM data to understand your business. It helps you get tasks done faster, with no technical AI skills.

Optimize your work

Prospect efficiently

It updates your pipelines and the CRM, prepares your sales calls and gives you an overview of the key information on each prospect.

Prospect efficiently

Optimize your marketing strategy

It helps your marketing managers create and update their content across channels. You ask it questions like a colleague.

Optimize your marketing strategy

Speed up ticket handling

It summarizes each ticket's history and suggests replies to your support teams. Resolution time goes down.

Speed up ticket handling

Agent Hub: HubSpot's AI agents to raise productivity

Agent Hub brings together the AI agents that work on your marketing, sales and customer service. Many consume HubSpot credits: scope your use cases before turning them on.

Breeze AI content agent

It creates landing pages, podcasts, case studies and blog articles from CRM data. Targeted, SEO-optimized content, true to your brand's tone.

Breeze AI content agent

Breeze AI social media agent

It creates, schedules and publishes your posts on Facebook, Instagram, LinkedIn and X. It suggests the best times to post and adjusts posts based on their performance.

Breeze AI social media agent

Breeze AI prospecting agent

It identifies the best leads in the CRM and writes personalized emails from customer data. You stay in control of every send. Available in Sales Hub Pro and Enterprise.

Breeze AI prospecting agent

Breeze AI customer service agent

It answers customers instantly from your existing content and hands complex requests to your teams. Its analytics help you track customer satisfaction.

Breeze AI customer service agent

Your AI agents are ready. Is your data?

Let's talk about your use cases and the state of your CRM before turning on the first agent.

What the hub does

AI does not replace your teams.
It gives them time back.

Properly connected, HubSpot's AI puts your CRM data to work, automates your key processes and improves your sales results. Four levers in particular.

Leads

Better lead generation

AI analyzes your CRM data and surfaces the most promising leads. Smart scoring spots buy-ready prospects, using signals your teams might have missed.

HubSpot reporting dashboards

Campaigns

Optimized ad campaigns

AI analyzes the performance of your online campaigns and adjusts bids in real time. Every euro spent works for your return on investment.

Breeze AI HubSpot social media

Sales funnels

Better sales funnels

HubSpot AI spots the friction points in your sales funnel and suggests adjustments: a shorter cycle, and cross-sell and upsell opportunities that are easier to identify.

HubSpot AI buying intent

Breeze Intelligence

Data enrichment

Breeze Intelligence automatically completes your company and contact records: industry, revenue, contact role. Its sources: public and partner data. Your scoring and communications become more precise.

Data enrichment with Breeze Intelligence in HubSpot AI
Our method

Two or three use cases.
Measured before scaling.

We do not turn on every agent at once. We scope, implement, then measure, from technical implementation to continuous optimization.

01

Scope · Think

Data quality and use cases

Before turning on an agent, we check the quality of your data and choose two or three measurable use cases with you.

02

Implement · Build

Rollout of the selected use cases

We implement them in HubSpot, from auditing your ecosystem to training your teams.

03

Measure · Run

Tracking results and credits

We track their results and credit consumption, then scale what works.

Talk to an expert
Why Copernic

An agent is only as good as its data.
That's where we start.

Saving time, understanding your customers better, deciding on predictive analytics: HubSpot's AI makes it possible, provided it is implemented well. That has been our job for over 10 years.

Proven CRM integration expertise

As a HubSpot Elite Partner, we have helped many companies roll out HubSpot AI. Every implementation is tailor-made, aligned with your goals.

An approach built around your needs

We analyze your processes before configuring anything. HubSpot AI is set up for your industry, your challenges and your expectations.

Technical risks under control

Compatibility, service interruptions: a CRM project carries risks. Our technical expertise guarantees a smooth integration, with no disruption for your teams.

Ongoing HubSpot AI monitoring

HubSpot's AI evolves fast. We follow its latest features and tell you which ones serve your use cases.

Camille, HubSpot project manager at Copernic
The real issue is not the cost of the agent.
It's the cost of what goes unhandled.
Camille · HubSpot project manager

What clients say

They wanted to understand HubSpot.
Now they master it.

Business challenges well understood

“Many thanks to Copernic, whose face was mainly Mathilde. Very professional, responsive and understanding of the real business challenges.”
J. PerezSprinter · B2B services

Valuable recommendations

“Charline supported us well and answered all our questions. Her analysis and recommendations were valuable.”
D. LindenmayerHelfrich · Manufacturing

Clear, rigorous training

“Excellent, very professional training on HubSpot software: complete, clear and rigorous, with course materials included.”
C. BeyerAdequacy · Consulting

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Reviews translated from French

The other Hubs

AI works across the whole CRM.
Not just one Hub.

130 HubSpot certifications and 4 accreditations: our consultants master every Hub and make them work together.

1,200HubSpot hubs implemented, across all Hubs
Smart CRMUnify your customer data at the heart of HubSpotMarketing HubAttract, engage and convert your prospectsService HubCentralize and scale your customer serviceData HubConnect, structure and use your dataContent HubCreate and manage your content from HubSpotRevenue HubSimplify quotes, payments and sales adminSales HubStructure and steer your sales performance

FAQ: HubSpot AI and Agent Hub

What is Agent Hub in HubSpot?

Agent Hub is where HubSpot brings together the AI agents that work on your marketing, sales and customer service. HubSpot states that it replaces the former Breeze Agents name, and that you can build your own agents there with the agent builder (formerly Breeze Studio).

What is the difference between Breeze Assistant and AI agents?

Breeze Assistant is an assistant you ask questions: it answers from CRM data, drafts emails or meeting notes and prepares your meetings. Agents carry out tasks autonomously within a defined scope, such as answering customers or researching prospects.

Which AI agents does HubSpot offer?

HubSpot offers, among others, a campaign agent, a content agent, a nurturing agent, a prospecting agent, a customer agent, a data agent and a revenue agent. Availability depends on your editions and some are still in beta: we check with you what can actually be turned on in your portal.

How is AI billed in HubSpot?

According to HubSpot, a large share of AI features and agents consume HubSpot credits, including custom agents. For large enterprises, this budget is managed as a resource in its own right. See AI in HubSpot: seats, credits and budget for large enterprises (in French).

Can you connect Claude or another AI to HubSpot?

Yes. HubSpot offers a connector for Claude and MCP connectors, which let an external AI assistant query the CRM or act in it, based on the permissions granted. See Claude AI in HubSpot: the complete 2026 guide (in French).

Where should you start an AI project in HubSpot?

With data and processes, not the tool. An AI agent is only as good as the data it reads: reliable properties, clear pipelines, an up-to-date knowledge base. We then identify two or three measurable use cases, implement them and track their results. Copernic is a HubSpot Elite Partner: 10+ years of experience, 800+ clients supported, a 4.9/5 rating from 300+ reviews on its HubSpot partner profile and 4 HubSpot accreditations (CRM Implementation, Onboarding, CRM Data Migration, Solutions Architecture Design).

800+ clients trust us.

You pay per use. Demand the return.

For over 10 years, our HubSpot experts have worked side by side with our clients every day. Tell us where you stand: an expert calls you back within one business day.

HubSpot Elite partner
HubSpot Elite partner
Solutions Partner Program
Onboarding Accreditation
Hubspot Onboarding Accreditation
Accreditation CRM Data Migration Hubspot
CRM Data Migration
Accreditations Solutions Architecture Design HubSpot
Solutions Architecture Design
Hubspot CRM implementation accreditation
CRM Implementation Accreditation

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