E-commerce integration syncs your online store with HubSpot and your management tools: customers, orders, products and carts flow with no re-keying. Choose your platform.
Selling online is a craft. So is connecting it to HubSpot.
E-commerce forces you to keep adapting your processes. E-commerce integration syncs your store with your internal systems: stock, orders, payments, product catalog. It is not just about connecting a few APIs: it structures the way you sell online, from the first visit to the next order.
Tailored support
Every e-commerce architecture is different. We start from your online sales processes and your goals, then build the integration that fits them, with no over-engineering.
Regular checkpoints
You follow progress in real time. Each checkpoint brings performance analyses, recommendations and insight into your customers' behavior.
Continuous improvement
An integration is never set in stone. We monitor the flows, fix gaps and work with you on personalization, cart and conversion rate.
Elite Partner and 4 accreditations
CRM implementation · Onboarding · Data migration · Architecture design
Our method
Three phases. No flow left to chance.
Think, Build, Run: each phase covers processes, technology and people. A dedicated project manager stays with you from the first workshop to go-live, with a project committee and a steering committee.
01
Understand · Think
Audit and scope
An audit of your store and your tools: stock, customer data, transaction flows. Three workshops, business, functional and technical, lead to a requirements specification and a mapping approved in writing before any development.
02
Build · Build
Build the connections
We configure or develop the connections between the store, HubSpot and your stock and order tools. A pilot runs on a real sample of customers and orders before cutover.
03
Steer · Run
Monitor and evolve
Go-live, team training, sync error monitoring. The integration then evolves with your store: new fields, new flows, new campaigns.
Their store talks to HubSpot. Their sales show it.
At Apoticaria, connecting the online store to HubSpot delivered measured results.
+10%revenue
+17%orders
-46%cart abandonment
Confident before launch
“Mark was great and always very available. He gave precise answers to my requests, so I feel confident ahead of rolling out HubSpot to our whole team.”
P. DelasKymono · Retail and commerce
Close, hands-on support
“The journey with Copernic isn't over, but a year in we have already made big strides! If you want close, flexible support and advice at any time… this is the team for you!”
J. BourguignonTissus Gisèle · Retail and commerce
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Reviews translated from French
Key takeaways
Scope first. Steer next.
E-commerce integration connects your online store, Shopify or WooCommerce, to HubSpot and your management tools, so customers, orders, products and carts flow with no re-keying.
Before writing a single line of code, we set which tool is the reference for each piece of data, which flows run and how often.
One single customer record, from the first visit to the latest order
It is the connection between your online store and HubSpot. Customers, orders, products and abandoned carts from the store flow into the CRM, linked to the right record. Marketing segments on purchase history, sales see what each customer ordered, customer service finds an order in one click. Depending on your architecture, the connection extends to your stock, order or invoicing tools.
Which e-commerce platforms do you connect to HubSpot?
We integrate Shopify and WooCommerce in particular. For another platform, the connection goes through a HubSpot marketplace app if one exists for your version, an integration platform or a custom API. We check what your store allows during the audit, then recommend the simplest approach that covers your flows.
Which data flows between the store and HubSpot?
Usually: customers and their details, orders and their status, catalog products, abandoned carts and purchase amounts. For each piece of data, scoping sets the reference tool, the sync direction and its frequency. Data specific to your business, such as a loyalty program or a delivery status, is added to the mapping if it helps your teams.
How long does an e-commerce integration project take?
Count 6 to 10 weeks for a simple scope and 3 to 6 months for a complex project, with several tools or specific business rules. The exact timeline is set after scoping, once the flows, volumes and tools involved are known. We can start with a first batch, orders and customers for example, then expand the integration.
Should you load your order history?
It is recommended when your segments and follow-ups rely on purchase history. The data load is a one-off: export and import, a migration tool or API, depending on what your platform exposes. Continuous sync then takes over for new orders. Customer deduplication is decided before the first import, never after.
What happens if a sync error occurs?
Every flow is monitored: an error triggers an alert and has a designated owner. The most frequent causes are well known, such as a duplicate, a missing required field or a call limit reached, and they are dealt with at scoping. After go-live, we fix gaps and evolve the flows with your store.
