HubSpot Marketing Hub: automate and optimize your marketing
Want to turn your marketing campaigns into a real lead engine? HubSpot Marketing Hub is the ideal platform to automate your processes, attract more customers and track your performance in real time.
Segment, personalize, measure.
All in one place.
Get a tool with advanced configuration features, performance tracking tools and personalization and segmentation options for an optimal user experience. Pair HubSpot CRM with Marketing Hub for better results.
Why choose HubSpot Marketing Hub?
Marketing Hub is designed to bring all your marketing activities together on one intuitive platform. Here are its main advantages:
Smart marketing automation
Build automated workflows to run your marketing campaigns. Free your teams from repetitive tasks and focus on what matters: your strategy.
Advanced lead generation and management
With a built-in CRM, HubSpot Marketing Hub lets you track every prospect from first touch to conversion, with personalized experiences along the way.
Powerful analytics and reporting
Use customizable dashboards to measure the ROI of every campaign and adjust your actions in real time.
SEO optimization and content creation
Improve your search visibility with built-in tools for SEO, blogging and performance tracking.
Email marketing and A/B testing
Launch high-impact email campaigns, test different versions and sharpen your results with Marketing Hub's advanced features.
Artificial intelligence for your marketing
Use built-in AI features to analyze your data, predict trends and recommend concrete actions. From AI-assisted content to campaign optimization, HubSpot's AI helps you move faster.
Your marketing has a budget. Make it pay.
Our experts are here to help you get the most out of HubSpot.
The potential is in the tool.
The results are in the setup.
We offer a full range of services to help you get the most out of HubSpot Marketing Hub, whatever your level of adoption.
Audit
Audit and diagnosis of your HubSpot Marketing
We review your current setup in detail to:
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Identify weak spots and areas for improvement.
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Assess your workflows, campaigns and dashboards.
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Give you actionable recommendations to maximize your ROI.
Configuration
Tailored configuration and rollout
We handle HubSpot's integration into your environment:
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Initial configuration and custom settings.
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Automated workflows built around your processes.
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Customized email templates and landing pages.
Integrations
Integration with your existing tools
We sync HubSpot with your other tools for seamless management:
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Connection to your current CRM or ERP.
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Integration of third-party platforms such as Google Analytics or LinkedIn.
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Data management to prevent duplicates and data loss.
Campaigns
Building and optimizing marketing campaigns
We help you design and launch high-impact campaigns:
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Content strategy and planning, including with Content Hub.
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Emails, landing pages and calls to action.
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A/B tests to improve your conversions.
We talk revenue.
Before we talk tools.
Copernic is a HubSpot Elite Partner. For over 10 years, we have started from your marketing and sales goals before configuring a single workflow.
Scope · Think
Strategic positioning
We align your marketing and sales goals for maximum impact.
Implement · Build
A proven methodology
Our processes ensure a fast, effective Marketing Hub rollout.
Measure · Run
An ROI mindset
Every action we recommend is focused on improving your results.
A Hub is configured once.
It is optimized all the time.
As a certified HubSpot agency, Copernic supports you from A to Z to maximize your marketing performance:
Tailored support
Every company is unique, and we know it. We analyze your specific needs to configure Marketing Hub around your goals, whether that is acquisition, retention or growth.
Tailored training
We train your teams so they fully master Marketing Hub and make the most of its features.
Continuous optimization
Through regular audits, we identify areas for improvement to ensure optimal usage and maximum return on investment.
Recognized expertise
Our HubSpot-certified experts bring solid experience proven with 800+ clients of every size and industry.
The right message, at the right time.
Automated, not improvised.
What clients say
Their marketing got structured.
Their words, not ours.
Tailored support
“We especially value the tailored support (invaluable for a niche B2B SMB) and the team's consistently sound advice. […] A smoothly run project that makes us more efficient and more agile!”
Nurturing built around our needs
“We really enjoyed working with Copernic on our lead nurturing workflows. Their process is clear and relevant. The team truly listened to our needs and built the project accordingly.”
Training that helps every day
“The HubSpot Marketing training was a great help in getting the most out of these tools in my day-to-day work.”
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Reviews translated from French
The other Hubs
A lead is born in marketing.
It signs in sales.
130 HubSpot certifications and 4 accreditations: our consultants master every Hub and make them work together.
FAQ: HubSpot Marketing Hub
Can Marketing Hub help generate more leads?
Marketing Hub offers advanced lead generation features such as forms, landing pages and lead nurturing campaigns, which can help increase the number of qualified leads.
Can I personalize the emails sent with Marketing Hub?
Yes, Marketing Hub offers advanced email personalization, including personalization tokens, email templates and custom workflows.
How does Marketing Hub help analyze my campaign performance?
Marketing Hub offers advanced reporting tools that let you track your marketing campaign performance in real time, with detailed data on leads, conversions and revenue generated.
How can Marketing Hub help align sales and marketing teams?
Marketing Hub is tightly integrated with HubSpot's sales tools, so sales teams can track leads seamlessly and give feedback to marketing to improve lead quality.
Does Marketing Hub support marketing campaign automation?
Yes, Marketing Hub offers advanced marketing campaign automation, including custom workflows and lead nurturing campaigns to automate lead generation.
How does Marketing Hub help improve customer engagement and retention?
Marketing Hub offers advanced customer relationship features such as satisfaction surveys, customer behavior tracking and loyalty campaigns, which can help improve customer engagement and retention.
Further reading
- Aligning marketing and sales in HubSpot: the 6-step method (in French)
- HubSpot Marketing Professional: 10 tips for success (in French)
- HubSpot lead scoring: qualify your prospects better (in French)
- Effy case study: optimized partner matching with HubSpot
- Automate your marketing campaigns
- Improve lead quality
- Website creation on HubSpot CMS
- Orixa Media case study: marketing steered in HubSpot
Your CFO sees the spend. Show them the return.
For over 10 years, Copernic has built deep HubSpot knowledge and skills, with a broad range of services from audits to training your teams. Along the way, we have developed many industry verticals: real estate, education, SaaS software, e-commerce, manufacturing, banking and insurance, and more.