HubSpot CRM: the all-in-one platform
Far more than a simple CRM platform, HubSpot is a true customer relationship management tool that lets you connect all your data for your sales, marketing and customer service teams.
Your customers have a story.
HubSpot keeps all of it.
Use HubSpot CRM to bring your company's tools, communication and processes together. Take control of your results and give yourself every chance to reach your full potential.
What is HubSpot Smart CRM?
Smart CRM is HubSpot's shared foundation: contacts, companies, deals, tickets and their history. Each Hub builds on it for a specific function, so all your sales, marketing and customer service teams work on the same data.
HubSpot CRM for sales reps
HubSpot's CRM is easy to use, so you no longer have to update reports by hand or guess how your team is tracking against its targets. Segment and automate your CRM data to lift your own performance and your team's.
HubSpot CRM for marketers
HubSpot CRM goes further than many CRMs, with free tools for all your marketing operations: lead generation, email marketing and campaign creation. That lets you grow your database significantly.
HubSpot CRM for customer service
HubSpot CRM makes it easy to manage customer communications with simple tools, so your team can focus fully on the customer experience. Loyal customers mean more revenue.
Key features of HubSpot CRM
Contact tracking
Generate qualified leads with email tools, forms and call-to-action buttons. Track contact activity on your website and spot new prospects.
Sales pipeline
Analyze the performance of your sales cycle. With HubSpot CRM you can customize your pipeline, track and optimize your sales process, steer your sales team and close deals fast.
Lead scoring
Manage prospect information in one central database. Track and segment your leads, score them, see their full interaction history and fine-tune your communications.
Conversation guide
Guide your teams with conversation playbooks and resources, so they can handle tricky topics proactively and on their own.
Reporting & dashboards
See at a glance which actions drive revenue, with custom dashboards and reports built around your goals.
Satisfaction surveys
Run customer satisfaction surveys to measure how well your products, services and experiences match what your customers expect. Use the results to pinpoint strengths and weaknesses.
An adopted CRM pays off.
An imposed CRM costs.
A CRM is designed before it is configured. We start from your processes, your data and your tools to build a HubSpot your teams actually adopt. 800+ clients have trusted us with their CRM for over 10 years.
A complete platform.
Tuned to your model.
HubSpot CRM brings your sales, marketing and customer service teams together on one platform. We configure it around your company's goals and the way you work.
Productivity
Raise your productivity
HubSpot's Hubs offer a range of powerful tools for contact management, marketing automation, sales management and performance analysis. But configuring them can be complex and takes deep expertise to get the most out of them.
We configure HubSpot CRM around your company's goals and the way you work internally. A successful, well-managed implementation makes your marketing and sales efforts more efficient and more productive.
Processes
Streamline all your processes
Working with us, you get our expertise and experience to optimize your processes, make your company more efficient and reach your goals. For over 10 years we have been a HubSpot CRM integrator, rolling out 800+ CRM strategies.
We work closely with our clients to understand their specific needs and build tailored strategies. Whether you are an SMB or an established company looking to sharpen your marketing, your sales processes and your customer service, we support you at every step.
Alignment
Align your sales, marketing and customer service teams
HubSpot CRM is more than a CRM: it is one global platform shared by marketing, sales and customer service, which keeps teams aligned.
We bring our expertise to align your marketing, sales and customer service teams.
Working with us, you get better coordination between teams, smoother communication, more efficient internal processes and, ultimately, stronger sales results. We help you align your marketing actions with your sales force around one CRM.
No off-the-shelf template.
A HubSpot built around you.
Copernic is a HubSpot Elite Partner. We connect HubSpot to your whole ecosystem (ERP, finance, e-commerce, telephony, marketing, customer service) to deliver reliable data and a single view of your business.
Understand · Think
Understand your specific needs
We work closely with your teams to understand your goals, how you operate internally and your processes.
Configure · Build
Configuration and integrations
We configure HubSpot CRM around your goals and connect your everyday tools so data flows smoothly and automatically.
Steer · Run
Long-term adoption and follow-up
We support you all along the way, so your teams get the full value of the platform and your usage stays optimized.
Your teams, your tools.
One HubSpot.
Team alignment, integrations, customization: we work on every building block of your HubSpot CRM, in service of your goals.
Align marketing & sales teams
We help you define a service level agreement, unify your processes and prioritize how leads are handled. Remove friction between your teams by aligning them around one single tool: HubSpot.
HubSpot integration
Streamline your processes, centralize your data and give your customers a better experience. We connect your everyday tools to HubSpot so data flows smoothly and automatically.
CRM customization
Unlock the full power of HubSpot with a platform configured around your needs and goals. With custom views, your teams can tailor the tool to see the information that matters to their work at a glance.
One database, three teams.
Not a single duplicate record.
What clients say
A CRM set up right.
Support that lasts.
Hands-on, close support
“The journey with Copernic isn't over, but one year in we've already made huge strides! If you want close, flexible support and advice whenever you need it… this is the team for you!”
A smoother implementation
“Implementing a CRM is a delicate, tedious job, but everything runs more smoothly with them. Their expert advice is invaluable and everything is moving in the right direction.”
End-to-end follow-up
“The Copernic team, Brice in particular, is supporting us from A to Z on our CRM migration. It's not one-off help, it's real follow-through.”
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Reviews translated from French
The other Hubs
Smart CRM is the foundation.
Every Hub plugs into it.
130 HubSpot certifications and 4 accreditations: our consultants master every Hub and make them work together.
FAQ: HubSpot CRM
Is HubSpot CRM free?
Yes, HubSpot offers a free CRM, and every Hub comes in a free version and paid editions. The free version is enough to centralize contacts, companies and deals. As soon as you want to automate, customize your processes or steer in detail, you need a higher edition: that edition choice is best scoped before you buy.
What is the difference between Smart CRM and the HubSpot Hubs?
Smart CRM is the shared foundation: contacts, companies, deals, tickets and their history. Each Hub builds on it for a specific function: Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub and Revenue Hub (formerly Commerce Hub). AI agents are managed from Agent Hub. That way, every team works on the same data.
How long does it take to implement HubSpot CRM?
It depends on the number of Hubs, the processes to model, the data to migrate and the tools to connect. A well-scoped first phase can be up and running quickly; a multi-team rollout with integrations takes several stages. See our HubSpot onboarding page.
Can we bring over the data from our current CRM?
Yes. Contacts, companies, deals, tickets and part of the history can be migrated from Salesforce, Pipedrive, Zoho, Sellsy or an Excel file. We recommend cleaning up before you migrate: outdated data carried over as is pollutes the new CRM from day one. See our HubSpot migration page.
Is HubSpot CRM a fit for mid-sized companies and large enterprises?
Yes, provided the architecture is designed before configuration: data model, custom objects, permissions, teams and ERP integrations. Enterprise editions add custom objects and complex pipeline management. See HubSpot for mid-sized and large companies: the 7 decisions to make (in French).
Why work with a HubSpot partner on your CRM?
To avoid recreating your old tool's flaws in HubSpot. A partner brings a method (diagnosis, design, rollout, adoption) and experience from comparable projects. Copernic is a HubSpot Elite Partner: 10+ years of experience, 800+ clients supported, a 4.9/5 rating from 300+ reviews on its HubSpot partner profile, and four HubSpot accreditations (CRM Implementation, Onboarding, CRM Data Migration, Solutions Architecture Design).
A CRM project?
Let's talk numbers.
For over 10 years, Copernic has helped companies structure, integrate and transform their HubSpot CRM.
Active in demanding industries such as education, real estate, SaaS, manufacturing and banking and insurance, we combine consulting, data, RevOps and artificial intelligence to structure your processes, automate your operations and steer your performance.
The result: a CRM your teams adopt, aligned with how they work and built to deliver measurable growth.
Contact us